Speakers

The voices on the stage.

The hoteliers, operators and innovators shaping HOW X 2026 — the tenth edition of the Hotel Operations Weekend.

Keynotes

Headlining the main stage.

  • Robbie Bargh — Founder & Partner , Gorgeous Group

    Robbie Bargh

    Founder & Partner

    Gorgeous Group

  • Lucy Johnston & Sophie Harrold — Co-founders & Creative Consultants, Able Agency

    Lucy Johnston & Sophie Harrold

    Co-founders & Creative Consultants

    Able Agency

  • Simone Puorto — Head of Emerging Trends and Strategic Innovation, Founder & CEO, Hospitality Net & Travel Singularity

    Simone Puorto

    Head of Emerging Trends and Strategic Innovation, Founder & CEO

    Hospitality Net & Travel Singularity

  • Alexander Robinson — Director , STR

    Alexander Robinson

    Director

    STR

  • Youri Sawerschel — Founder & Chief Creative Officer, Creative Supply

    Youri Sawerschel

    Founder & Chief Creative Officer

    Creative Supply

  • Dr. Thomas Trautmann — Founder, Happy Brains

    Dr. Thomas Trautmann

    Founder

    Happy Brains

  • Marco Truffelli — Co-Founder, Resilire

    Marco Truffelli

    Co-Founder

    Resilire

  • Nikolina Zrinšćak — Market Team Manager, Booking.com

    Nikolina Zrinšćak

    Market Team Manager

    Booking.com

Panel discussions

Around the table.

  • Zrinka Bokulić — President of the Management Board, Liburnia Riviera Hoteli

    Zrinka Bokulić

    President of the Management Board

    Liburnia Riviera Hoteli

  • Alexander Carstens — Corporate Food & Beverage Director, Ruby Hotels

    Alexander Carstens

    Corporate Food & Beverage Director

    Ruby Hotels

  • Laura Fraefel — Global Head of Talent, Aman Group

    Laura Fraefel

    Global Head of Talent

    Aman Group

  • Nuša Korotaj — Chief Executive Officer, Terme Sveti Martin

    Nuša Korotaj

    Chief Executive Officer

    Terme Sveti Martin

  • Jelena Papeša Ekar — Director of Operations, Aminess Hotels & Resorts

    Jelena Papeša Ekar

    Director of Operations

    Aminess Hotels & Resorts

  • Rusmir Rieger — General Manager, Numa Group SE

    Rusmir Rieger

    General Manager

    Numa Group SE

  • Boris Simm — Hospitality Professional

    Boris Simm

    Hospitality Professional

  • Juraj Šikonja — Board Member, Maistra Hospitality Group

    Juraj Šikonja

    Board Member

    Maistra Hospitality Group

  • Kristian Šustar — Chief Executive Officer & Member of the Board, Jadran Hoteli Rijeka

    Kristian Šustar

    Chief Executive Officer & Member of the Board

    Jadran Hoteli Rijeka

  • Daniel Zelling — Chief Growth Officer , ReGuest

    Daniel Zelling

    Chief Growth Officer

    ReGuest

Masterclasses

Leading the masterclasses.

  • Davor Bilman — Chief Executive Officer , Faktor B

    Davor Bilman

    Chief Executive Officer

    Faktor B

  • Andrija Birtić — Head of AI Department and Projects, ISTRA TECH

    Andrija Birtić

    Head of AI Department and Projects

    ISTRA TECH

  • Dr. Natalia Bovsovers-Carette — Lecturer, EHL Hospitality Business School

    Dr. Natalia Bovsovers-Carette

    Lecturer

    EHL Hospitality Business School

  • Klemen Fajmut — Business Development Manager, GreatRobot

    Klemen Fajmut

    Business Development Manager

    GreatRobot

  • Ivana Kevrić — Procurement Manager, Mövenpick Hotel & Residences Kvarner Bay

    Ivana Kevrić

    Procurement Manager

    Mövenpick Hotel & Residences Kvarner Bay

  • Jeffrey Vella — Corporate Food and Beverage Director, Chef & Concept Curator , Michelin Star Restaurant Cap Aureo at Maistra Hospitality Group

    Jeffrey Vella

    Corporate Food and Beverage Director, Chef & Concept Curator

    Michelin Star Restaurant Cap Aureo at Maistra Hospitality Group

Your host

Welcome to HOW X.

  • Marina Franolić — Founder & Chief Executive Officer, HESA Group

    Marina Franolić

    Founder & Chief Executive Officer

    HESA Group

The Pulse · Doors open in

Lead. Innovate. Repeat.

October 28 – 30, 2026 Mövenpick Kvarner Bay, Novi Vinodolski, Croatia
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