Three days. One mission: less talking heads, more turning heads. Keynotes that earn their stage time, masterclasses you’ll actually use on Monday, and after-hours that go down in HOW history.
Keynotes and main-stage conversations from the operators, owners and visionaries shaping global hospitality.
The formats built to move the industry forward — Masterclasses, the HOW Fight Club, the Mentorship Programme and the launch of the Young Leader Award.
The network, the party, the feeling — everything HOW has stood for over a decade, and the reason the room comes back year after year.
All times shown in Central European Time (CET/CEST).
Seven minutes presentations followed by the discussion on similarities, differences and how interdepartment cooperations creates success.
In a fast-paced A to Z of the trends shaping hotel food and drink, Robbie Bargh, better known as Gorgeous Robbie, will show how hotels can turn their bars and restaurants into experience-led destinations. He'll give practical ideas for concepts that win over guests, locals and owners.
Primorsko-Goranska Country is European Gourmet Destination in 2026; Local restaurants will serve their signature dishes as finger food, giving you a real taste of the city's food scene while you catch up with fellow hoteliers. Every bite you try is also a chance to give: donate what you like for each dish you taste, and everything raised goes to charity.
P.S. HOW Good is a cocktail reception, not a dinner, so please make sure you book the dinner at the hotel.
"Most hospitality leaders define their competitors as hotels with similar ratings, locations, or target segments. But is that where competition really comes from?
In this fast-paced, interactive session, hospitality leaders will explore how evolving customer needs and expectations are reshaping the boundaries of competition. Through guided reflection and group discussion, participants will challenge traditional assumptions, identify alternative solutions that their guests consider, and discover new opportunities for differentiation and value creation."
Now that AI makes every brand equally visible and accessible, this keynote asks the question that matters most: what makes you different?
What turns a hotel idea into a concept guests remember and owners profit from? Youri Sawerschel has spent the past decade shaping hospitality brands and concepts, and here he shares 10 hard-won lessons: what works, what fails and what he would do differently. Expect honest stories, practical takeaways and a fresh look at how to build products with a clear identity in a crowded market.
Hospitality leaders operate amid constant interruption, scrutiny, competing demands and increasing expectations. Drawing on years of leading luxury hotels, including Rocco Forte Verdura Resort and Borgo Egnazia, Marco Truffelli explores the human capabilities needed to lead purposefully under pressure. The session considers how these capabilities help leaders respond rather than simply react, creating greater focus, energy and trust within their teams.
The Pulse · Doors open in
