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HOW Festival!

HOW Festival is the only European conference on hotel operations!
In today’s world full of rapid changes across our business, we are constantly pushed to explore, learn, discuss and build relationships day after day. Therefore, HOW Festival gathers various industry players, e.g. hotel directors, hotel operations managers and department managers (Food and Beverage, Sales and Marketing, Tech, Human Resources, Housekeeping etc.) to provide top-quality insights and examine ongoing trends in hotel operations.

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2000+
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HOW FESTIVAL 2022 VIDEO

HOW Festival 2022 program​

Day 1 – October 20th 2022

10:00 – 11:00

Networking and Registration

11:00 – 11:05
Hall A

Opening

11:05 – 11:25
Hall A

Interview: Global trends in hotel operations

Srđan Mileković, Senior Vice President Operations at Hyatt Hotels

Moderator: Marina Franolić, Managing Director Central and Eastern Europe at The Bench

11:25 – 12:10

Hall A

What do leaders say; what can we expect from 2023?

Karl Eckerstorfer, President of the Management Board at Liburnia Hotels & Villas
Josipa Jutt Ferlan, Cluster General Manager at Hilton Hotels Zagreb
David Taylor, CEO & President of the Management Board at Adriatic Luxury Hotels

Moderator: Živorad Vasić, Managing Director at Kadena Properties

12:10 – 12:45

Hall A
Interview: What roles will hotels play in the future?
Boris Simm, Group Vice President Operations and Member of the Executive Board at Ruby Hotels

Moderator: Sandi Kovačević, General Manager at CUBO Group

12:45 – 13:25

Hall A
How to improve a hotel’s operational efficiency
Daniela Campos, Global Director of Operations at Selina

Diana Lukić Grandov, Rooms Division Manager at Maistra

Yvonne Tesch, Director Quality, People Development & Operational Excellence at Falkensteiner Michaeler Tourism Group

Moderator: Luka Berger, CEO at Flexkeeping

13:25 – 13:35

Hall A
Cultivate the excellence in customer service with guests feedback and feed forward
George Antoniadis, CEO and Founder of S-Rate

13:30 – 15:00

Lunch break

15:00 – 15:40

Hall A
Are sustainability and soaring energy cost just a buzz words, or are we able to do something about it?
Marko Bačić, Room Division Manager at Kempinski Hotel Adriatic
Kemal Lojo, Development Manager at Danfoss
Tea Pestotnik Prebeg, Quality Sector Director at Valamar Riviera

Moderator: Igor Nekić, Chief Business Development Officer at Liburnia Hotels & Villas

15:00 – 15:40

Hall B

Strategies to boost top-line revenue for your property
Ivo Gasparič, Director of Finance and Accounting Department at WUD Hotel Slovenia
Mincho Pachikov, General Manager at Mövenpick Zagreb
Liutauras Vaitkevicius, Managing Director at The Zetter Hotel Group
Moderator: Christoph Irving, Head of Partnerships at RoomPriceGenie

15:45 – 16:25

Hall A

Attracting hospitality employees from EU countries and globally

Presentation: Marko Pekčec, HR Consultant at Manpower SEE

Followed by discussion:

Ana Gazić, HR Manager at Falkensteiner Hotels & Residences

Haris Kadenić, Marketing Director at Manpower SEE
Roko Palmić, General Manager at Hotel Ikador
Moderator: Nikolina Lokmer, Assistant General Manager at Arena Hospitality Group

15:45 – 16:25

Hall B

Food and Wine pairing workshop

Bert Blaize, Wine Consultant at Which Wine When

* Number of seats is limited on 60. If you would like to attend this workshop, please register on this link.

18:00 – 20:00

Crystal Hall

20:00 – 21:30

Crystal Hall

Dinner

21:30 – 02:00

Crystal Hall

Party

Day 2 – October 21st 2022

09:30 – 10:00

Hall A

Coffee with key-note speakers

Srđan Mileković, Senior Vice President Operations at Hyatt International EAME
Boris Simm, Group Vice President Operations and Member of the Executive Board at Ruby Hotels
David Taylor, CEO & President of the Management Board at Adriatic Luxury Hotels

10:00 – 10:10

Small break

10:10 – 10:50

Hall A
Value-based leadership: How to contribute as a leader to a more positive working space and sustainable environment?

Katrin Melle, Regional Vice President Diversity, Equity, Inclusion & Talent, EAME/SWA at Hyatt

Dominik Pažin, Director of Operations at Director of Operations at Liburnia Hotels & Villas
Yvonne Tesch, Director Quality, People Development & Operational Excellence at Falkensteiner Michaeler Tourism Group
Moderator: Martin Ykema, Chief Operating Officer at Vienna House Hotelmanagement

10:10 – 10:50

Hall B

Hotel Digital Tranformation 2022
Tilen Albreht, Assistant Manager at NEU Residences
Alexander Haußmann, Co-Founder and Managing Director at Straiv by CODE2ORDER

Urška Radanovič, CEO at Hotel-Kanin

Mirko Gudelj, Senior Vice President Software Engineering at Protel

Moderator: Sergio Foti, Director at Hoteliers Inspiration

10:50 – 11:20

Coffee break

11:20 – 12:00

Hall A

Which new technologies will be must-haves for guests?

Sanja Mihaljević, Customer Success Manager at Hoteza
Svetoslav Panev, Cluster General Manager at Best Western Hotels & Resorts
Duška Žižak, Sales & Marketing Manager at Marinus Hotel

Moderator: Liutauras Vaitkevicius, Managing Director at The Zetter Hotel Group

11:20 – 12:00

Hall B

How to achieve the “wow effect” – expectations of today’s guests

Sandi Kovačević, General Manager at CUBO Group
Mladen Ljubišić, Business & Partnerships Director at One66 Hotel

Moderator: Leonardo Buzov Vulas, Director of Sales and Marketing at Mövenpick Zagreb

12:05 – 12:45

Hall A

Outsourcing Housekeeping: the pros & cons (dependability on external partners)

Nebojša Daraboš, Operations Officer at Mona Hotel Management
Boris Simm, Group Vice President Operations and Member of the Executive Board at Ruby Hotels

Moderator: Aleksandar Vasilijević, General Manager at Hilton Belgrade

12:05 – 12:45

Hall B

Creating a connection with others; Being intentional with language – body, words and emotions

Katrin Melle, Regional Vice President Diversity, Equity, Inclusion & Talent, EAME/SWA at Hyatt

12:50 – 13:30

Hall A

Building a unique, high – quality restaurant and bar concept

Bert Blaize, Wine Consultant at Which Wine When
Dejan Majić, General Manager at Mama Shelter
Jason Wischhoff, Managing Director EMEA, CEE & Asia at Benihana
Moderator: Eljesa Saciri, Hotel Manager at Zetter Hotel Group

12:50 – 13:30

Hall B

What Young Employees Want and Need?
Petr Jiskra, Marketing Manager at BHMS Business and Hospitality Management, Switzerland
Gordana Kolenko, Director at BHV Education, Croatia

13:30 – 15:00

Lunch

HOW Festival 2022 photos

Registrations for HOW Festival 2022 are closed!

Speakers

Tilen Albreht

Assistant Manager at NEU Residences

George Antoniadis

CEO and Founder at S-Rate

Marko Bačić

Rooms Division Manager at Kempinski Hotel Adriatic

Bert Blaize

Wine Consultant at Which Wine When

Leonardo Buzov Vulas

Director of Sales and Marketing at Mövenpick Zagreb

Daniela Campos

Global Director of Operations at Selina

Nebojša Daraboš

Chief Operations Officer at Mona Hotel Management

Karl Eckerstorfer

President of the Management Board at Liburnia Hotels & Villas

Marina Franolić

Managing Director Central and Eastern Europe at The Bench

Ivo Gasparič

Director of Finance and Accounting Department at BIT Center Hotel

Mirko Gudelj

Senior Vice President Software Engineering at Protel

Alexander Haußmann

Co-Founder and Managing Director at Straiv by CODE2ORDER

Christoph Irving

Head of Partnerships at RoomPriceGenie

Josipa Jutt Ferlan

Cluster General Manager at Hilton Hotels Zagreb

Haris Kadenić

Marketing Director at Manpower SEE

Sandi Kovačević

General Manager at CUBO Group

Kemal Lojo

Business Development Manager for Adriatic & Black Sea Region at Danfoss

Nikolina Lokmer

Assistant General Manager at Arena Hospitality Group

Diana Lukić Grandov

Rooms Division Manager at Maistra

Mladen Ljubišić

Business & Partnerships Director at One66 Hotel

Dejan Majić

General Manager at Mama Shelter

Katrin Melle

Regional Vice President Diversity, Equity, Inclusion & Talent, EAME/SWA at Hyatt

Sanja Mihaljević

Customer Success Manager at Hoteza

Srđan Mileković

Senior Vice President Operations at Hyatt Hotels

Igor Nekić

Chief Business Development Manager at Liburnia Hotels & Villas

Roko Palmić

General Manager at Hotel Ikador

Dominik Pažin

Director of Operations at Liburnia Hotels & Villas

Tea Pestotnik Prebeg

Quality Sector Director at Valamar Riviera

Marko Pekčec

HR Consultant at Manpower SEE

Boris Simm

Group Vice President Operations and Member of the Executive Board at Ruby Hotels

David Taylor

CEO & President of the Management Board at Adriatic Luxury Hotels

Yvonne Tesch

Director Quality, People Development & Operational Excellence at Falkensteiner Michaeler Tourism Group

Živorad Vasić

Managing Director at Kadena Properties

Jason Wischhoff

Managing Director EMEA, CEE & Asia at Benihana

Martin Ykema

Chief Operating Officer at Vienna House Hotelmanagement

Duška Žižak

Sales & Marketing Manager at Marinus Beach Hotel

More About HOW Festival

The concept of HOW Festival is created with the aim to provide hoteliers with extensive and fresh knowledge, both practical and theoretical while encouraging them to utilize new services and products within their businesses and the hospitality industry. Throughout the event, significant attention is drawn to discussing global trends in hotel operations, ways of adjusting to the current situation and sustainability.

The program of HOW Festival is divided into two parts, where the first part consists of content designed for all participants, while the second part will take place in two parallel halls for the purpose of arranging topics by specific hotel departments. The new edition of HOW Festival also brings a greater number of workshops regarding various topics which will ensure more interactive content for our attendees.

So far, HOW Festival was held in 4 live editions, while 2 virtual ones were held in 2020. Every year the event gathers more than 500 participants, most of which are hotel directors, operational managers, and managers of various hotel departments. We were also accompanied by many other sponsors and speakers with whom we have transferred much knowledge through more than 100 panel discussions, workshops, or interviews.

Why Should You Attend?

Networking opportunities

Meet and build partnerships with industry experts and other hotel middle management representatives from the entire region and beyond.

Entertainment time

Join us at our exciting evening program where you can enjoy your dinner, drinks and music while engaging in networking and additional fun activities.

Broad range of industry insights

Get an overview of emerging trends, current challenges and future expectations in regard to hotel operations and the hospitality industry in general.

Examples of good practice

Get informed on useful services and products available on the market. HOW Festival will show you how to integrate them into your everyday business to improve the efficiency of your hotel operations.

Advisory Board

Every year, we work towards developing a revised, enriched and up-to-date program that benefits our attendees in many ways. Our advisory bord members are experts in the field of hospitality and related industries that help us provide highly educational content to create a better environment within our industry. 

Luc Gesvret

Head of Top Line and Operations at Accor Eastern Europe

Sandi Kovačević

General Manager at CUBO Group

Martin Ykema

Chief Operating Officer at Vienna House Hotelmanagement

Marina Franolić

Managing Director Central and Eastern Europe at The Bench

Boris Simm

Group Vice President Operations and Member of the Executive Board at Ruby Hotels

David Taylor

CEO & President of the Management Board at Adriatic Luxury Hotels

Jason Wischhoff

Managing Director EMEA, CEE & Asia at Benihana

Srđan Mileković

Senior Vice President Operations at Hyatt Hotels

HOW 2022 Sponsors

General partners

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