Lead.
Innovate.
Repeat.
28 – 30 / 10 / 2026
Mövenpick Kvarner Bay hotel & residences, Novi Vinodolski
We are returning for our 10th edition in a boldly reimagined format.
For ten years, HOW has been the meeting point of the industry’s finest minds, and it has refused to stand still.
Every edition has added something the room didn’t know it needed yet; new formats, new voices, sharper conversations, deeper nights. Not because change is a brand strategy, but because the industry never sits still, and neither do the people who fill this room.
This year
we’re doing
it again.
We are introducing the Young Leader Award to put the next generation of hoteliers exactly where they belong, at the front.
And, we are launching a Mentorship Programme that turns 3 days at HOW into a year of very real and structured growth.
A Decade on Stage
In 2026, we are not here to recap the last ten years.
We are here to spark the next ten.
The format has been completely reimagined to deliver not just inspiration, but transformation.
Lead the room you're in. Innovate where it matters. Repeat until the standard shifts. This isn't a tagline. It's the rhythm of the work. And this October, the hospitality community will be in Novi Vinodolski to push it one turn further.
WHAT'S ON?
Our Advisory Board is crafting a fresh, engaging agenda packed with inspiring & trendy topics.
They have only one goal in mind – to bring you thought-provoking content that will reflect the latest industry trends and inspire new ideas for everyone involved.
Our Partners
Lead. Innovate. Repeat.
We’ll come together to shape the future of hospitality. Blind tickets are available until May 20th! Register here
The Pulse
Mövenpick Kvarner Bay hotel & residences, Novi Vinodolski
28 - 30 / 10 / 2026