Take Part in
HOW Festival!

HOW Festival is the only European conference on hotel operations!
In today’s world full of rapid changes across our business, we are constantly pushed to explore, learn, discuss and build relationships day after day. Therefore, HOW Festival gathers various industry players, e.g. hotel directors, hotel operations managers and department managers (Food and Beverage, Sales and Marketing, Tech, Human Resources, Housekeeping etc.) to provide top-quality insights and examine ongoing trends in hotel operations.

Panel discussions / workshops / presentations
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Advisory Board

Every year, we work towards developing a revised, enriched and up-to-date program that benefits our attendees in many ways. Our advisory bord members are experts in the field of hospitality and related industries that help us provide highly educational content to create a better environment within our industry. 

Marina Franolić

Managing Director Central and Eastern Europe at The Bench

Luc Gesvret

Head of Top Line and Operations at Accor Eastern Europe

Sandi Kovačević

General Manager at CUBO Group

Srđan Mileković

Senior Vice President Operations at Hyatt International EAME

Boris Simm

Group Vice President Operations and Member of the Executive Board at Ruby Hotels

David Taylor

CEO & President of the Management Board at Adriatic Luxury Hotels

Jason Wischhoff

Managing Director EMEA, CEE & Asia at Benihana

Why Should You Attend?

Networking opportunities

Meet and build partnerships with industry experts and other hotel middle management representatives from the entire region and beyond.

Entertainment time

Join us at our exciting evening program where you can enjoy your dinner, drinks and music while engaging in networking and additional fun activities.

Broad range of industry insights

Get an overview of emerging trends, current challenges and future expectations in regard to hotel operations and the hospitality industry in general.

Examples of good practice

Get informed on useful services and products available on the market. HOW Festival will show you how to integrate them into your everyday business to improve the efficiency of your hotel operations.


More About HOW Festival

The concept of HOW Festival is created with the aim to provide hoteliers with extensive and fresh knowledge, both practical and theoretical while encouraging them to utilize new services and products within their businesses and the hospitality industry. Throughout the event, significant attention is drawn to discussing global trends in hotel operations, ways of adjusting to the current situation and sustainability.

The program of HOW Festival is divided into two parts, where the first part consists of content designed for all participants, while the second part will take place in two parallel halls for the purpose of arranging topics by specific hotel departments. The new edition of HOW Festival also brings a greater number of workshops regarding various topics which will ensure more interactive content for our attendees.

So far, HOW Festival was held in 4 live editions, while 2 virtual ones were held in 2020. Every year the event gathers more than 500 participants, most of which are hotel directors, operational managers, and managers of various hotel departments. We were also accompanied by many other sponsors and speakers with whom we have transferred much knowledge through more than 100 panel discussions, workshops, or interviews.

Our Sponsors

Get In Touch

+385 99 6023 082