A decade of the hospitality industry’s finest minds — returning to the Adriatic for a boldly reimagined 10th edition.
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HOW was built because hospitality told us what was missing — a festival of mainstage, masterclasses and after-hours, from the industry, for the industry. We don’t tell hospitality where it’s going. We host the room where it figures it out.
Wed 28 Oct · 15:45 – 16:30
Wed 28 Oct · 18:15 – 19:00
Thu 29 Oct · 15:30 – 16:10
Thu 29 Oct · 22:00 – 02:00
Fri 30 Oct · 09:30 – 10:20
Fri 30 Oct · 10:45 – 11:00
Founder & Partner
Gorgeous Group
Global Head of Talent
Aman Group
Co-founders & Creative Consultants
Able Agency
Head of Emerging Trends and Strategic Innovation, Founder & CEO
Hospitality Net & Travel Singularity
Founder & Chief Creative Officer
Creative Supply
Founder
Happy Brains
Co-Founder
Resilire
Market Team Manager
Booking.com
A fully funded seat on the Hospitality Concept Strategy programme at EHL Hospitality Business School in Lausanne, for one young leader from the Adriatic — in partnership with EHL. Applications are now closed — the winner is announced on the main stage on 30 October.
Our new eight-month mentorship programme — 10 emerging professionals, 10 senior leaders, in partnership with EHMA. Apply by 15 October.
President, European Hotel Managers Association
The Leading Legend Award winner 2022
Managing Director, Xenos Deluxe Hotel Group - Marriott Luxury Collection
Global Head of Talent, Aman Group
Senior Director of Marketing & Workspaces, Ruby Group
Chief Executive Officer, Mindsmiths
General Manager, Numa Group SE
Founder & Chief Creative Officer, Creative Supply
Hospitality Professional
Chief Executive Officer & Member of the Board, Jadran Hoteli Rijeka
Chief Executive Officer, Kew Green Hotels
€450 until 20 October, then Last Minute at €562.50. One ticket covers every session, HOW Good and the party.
Price goes up in
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