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Thank you for a tenth to remember. See you at HOW 2027.

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HOW X 2026 · In numbers

A tenth to remember.

10th
edition of HOW
3
days on the Kvarner coast
31
speakers on stage
6
keynotes
8
masterclasses
43
partners
9
HOW Forward mentors
1st
Young Leader Award, with EHL
HOW X 2026 · In pictures

This is what HOW X felt like.

Three days at HOW X

How it went.

Day 01 · Wed 28 Oct

Lead

Marina opened the tenth edition in the Grand Hall. Then keynotes from Dr. Thomas Trautmann and Robbie Bargh, Booking.com’s 2027 travel predictions, STR’s numbers and the Global Trends panel — and the first night at HOW Good.

Day 02 · Thu 29 Oct

Innovate

A morning of masterclasses across two halls, the COO Table and an afternoon of keynotes from Youri Sawerschel, Simone Puorto, Lucy Johnston & Sophie Harrold and Marco Truffelli. Then the pub quiz, dinner and the 10X party with Ante Gelo & Band.

Day 03 · Fri 30 Oct

Repeat

The CEOs unpanel, the first HOW Forward mentoring pairs and the first Young Leader Award, presented on the main stage — then everyone on stage for one last photo.

Browse the full programme
From the room

The best of HOW X.

HOW Festival · 2 weeks ago Thank you. See you at HOW 2027. 🎈

Three days, ten years of HOW, and the people who made it: our speakers, partners, mentors, the Mövenpick Kvarner Bay team, and every one of you who joined us in Novi Vinodolski.

We don't say goodbye. Just see you soon.
👉 Be first for HOW 2027: howfestival.com
#howfestival Read on LinkedIn → HOW Festival · 2 weeks ago Thank you to our partners. 🎈

HOW X happened because 43 partners believed in it: from robots and payments to hotel software, cosmetics, coffee and wine. Thank you for your stands, your sessions and your support over these three days.
👉 Meet them all: howfestival.com/partners/
#howfestival Read on LinkedIn → HOW Festival · 2 weeks ago The CEOs unpanel. 🎈

Day 3 opened with no slides and no script: Zrinka Bokulić (Liburnia Riviera Hoteli), Nuša Korotaj (Terme Sveti Martin), Zdenko Leko (CHROME – Croatian Hotel & Resort Management) and Kristian Šustar (Jadran Hoteli Rijeka) on leading hotels in the region, in a packed Grand Hall.
#howfestival Read on LinkedIn → HOW Festival · 2 weeks ago Wednesday night at HOW Good. 🎈

Day 1 ended with wine, live acoustic music and good conversations at Mövenpick Kvarner Bay. Thank you, Worldline, for sponsoring HOW Good.
#howfestival Read on LinkedIn → HOW Festival · 2 weeks ago Drink, think, get it wrong, and maybe win anyway. 🎈

The HOW X pub quiz: full tables, big cheers, and prizes for the winning team. The 10X party with Ante Gelo & Band is on now.

Tomorrow, Day 3: the CEOs unpanel at 09:30, the HOW Forward mentorship teams, and the first Young Leader Award winner.
#howfestival Read on LinkedIn → HOW Festival · 2 weeks ago The Red String Theory of Hospitality Marketing. 🎈

Lucy Johnston & Sophie Harrold, co-founders of Able Agency, closed the keynote afternoon in the Grand Hall: your red string is the one thing that makes you unique.
#howfestival Read on LinkedIn →
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Speakers

Who took the stage at HOW X.

  • Marko Henrik Marinšek — Head South East Europe & Country Manager Croatia, Worldline

    Marko Henrik Marinšek

    Head South East Europe & Country Manager Croatia

    Worldline

  • Robbie Bargh — Founder & Partner , Gorgeous Group

    Robbie Bargh

    Founder & Partner

    Gorgeous Group

  • Lucy Johnston & Sophie Harrold — Co-founders & Creative Consultants, Able Agency

    Lucy Johnston & Sophie Harrold

    Co-founders & Creative Consultants

    Able Agency

  • Mirko Latković — Co-Founder, Globirò

    Mirko Latković

    Co-Founder

    Globirò

  • Zdenko Leko — Managing Director, CHROME - Croatian Hotel & Resort Management

    Zdenko Leko

    Managing Director

    CHROME - Croatian Hotel & Resort Management

  • Edin Mehmedović — Licensed Kinesiologist & Certified Personal Trainer

    Edin Mehmedović

    Licensed Kinesiologist & Certified Personal Trainer

  • Igor Nekić — General Manager, Mövenpick Hotel & Residences Kvarner Bay

    Igor Nekić

    General Manager

    Mövenpick Hotel & Residences Kvarner Bay

  • Simone Puorto — Head of Emerging Trends and Strategic Innovation, Founder & CEO, Hospitality Net & Travel Singularity

    Simone Puorto

    Head of Emerging Trends and Strategic Innovation, Founder & CEO

    Hospitality Net & Travel Singularity

  • Anita Rosić — Co-Founder, Globirò

    Anita Rosić

    Co-Founder

    Globirò

  • Youri Sawerschel — Founder & Chief Creative Officer, Creative Supply

    Youri Sawerschel

    Founder & Chief Creative Officer

    Creative Supply

  • Dr. Thomas Trautmann — Founder, Happy Brains

    Dr. Thomas Trautmann

    Founder

    Happy Brains

  • Marco Truffelli — Co-Founder, Resilire

    Marco Truffelli

    Co-Founder

    Resilire

  • Vlatko Zovko — Head of All Food Offer Departments, METRO Croatia

    Vlatko Zovko

    Head of All Food Offer Departments

    METRO Croatia

  • Nikolina Zrinšćak — Market Team Manager, Booking.com

    Nikolina Zrinšćak

    Market Team Manager

    Booking.com

See all 31 speakers
In good company

Thank you to our 43 partners.

HOW 2027

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Next up · HOW 2027 · The 11th edition

Lead. Innovate. Repeat.

Thank you for HOW X. Dates, venue and the first speakers for 2027 go to our list first.

Be first for HOW 2027