Welcome to HOW Festival 2021

Hotel Operations Weekend

Fortis Club, Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia

11.-12.11.2021.

HOW FESTIVAL 2021

See you soon!

The HOW / Hotel Operations Weekend / Festival is the only conference on hotel operations in Europe. Each year, it brings together many international and regional experts from the hotel and related industries to discuss trends in hotel operations with participants.

HOW Festival structure:

The first part of the Festival consists of panel discussions, interviews, and presentations intended for all participants, while in the second part of the Festival the program takes place in two parallel halls and the conference topics are divided into hotel departments: Food and Beverage, Sales and Marketing, Reception, Tech department, Housekeeping, Supply, Wellness.

HOW Festival main goals are:

  • to present global trends in hotel operations
  • to present examples of good practice
  • help our participants to improve and adapt their business to the new situation
  • facilitate the implementation of new products and services
  • gather tourism and hotel middle management representatives from the entire region

ABOUT US

In numbers!

The HOW Festival has been held since 2017 and gathers more than 600 participants every year.
In the last 4 years, the HOW Festival has gathered:

  • More than 1600 participants in 3 live editions (2017 – 2019)
  • 600 participants in 2 online editions in 2020
  • 136 partners and sponsors
  • 49 media sponsors

And more than 70-panel discussions, workshops, interviews, and presentations were held

Hotel Directors
Assistant Hotel Directors
Directors / Managers of Hotel Operations
Sales / Marketing Directors / Managers
Human Resources Directors / Managers
Directors / Heads of Household Departments
Wellness Directors / Managers

WHO ARE HOW FESTIVAL PARTICIPANTS?

Who joined us so far?

Directors / Managers of Food and Beverages
Reception Directors / Managers
Directors / Heads of Technical Service
Directors / Bar Managers
Controlling Directors / Managers
Procurement Directors / Managers
Directors / Heads of MICE

HOW Festival 2021 speakers

Great guests on HOW 2021

If you would like to become a speaker at HOW Festival, please fill in the following form.

PRELIMINARY HOW FESTIVAL 2021 PROGRAM

DAY 1 – Thursday, 11th November 2021.

10:30 – 12:00

HOW registration & networking in sponsors’ area

12:00 – 12:10

Opening

12:10 – 12:30

Global trends in hotel operations

12:30 – 13:10

What regional leaders think hotel operations will look like

13:10 – 13:50

How to achieve the maximum efficiency and ensure smooth running of hotel departments – How to establish a good working relationship within different departments (intercommunication)

13:50 – 15:30

Lunch break

15:30 – 16:10

What does the data tell us about travellers’ booking behaviour and will hotels have to continue with managing the unevenness of last-minute bookings and cancellations?

16:10 – 16:50

Quick wins in hotel operation sustainability

16:50 – 17:15

Talent Development

17:15 – 17:30

Break

17:30 – 18:45

Teambuilding

20:00

Dinner & Party

DAY 2 – Friday, 12th November 2021.

09:30 – 10:00

Fireside chat with Dalibor Šumiga

10:00 – 10:20

Brand development from scratch and how loyalty works

10:20 – 10:45

Coffee break

10:45 – 11:20

Technology’s role in reshaping of hotel operations

“Revenue management” in food and beverage, how to implement dynamic pricing in our restaurants?

11:25 – 11:45

Supply: Quality costs

Trends in the wellness industry

11:45 – 12:20

Hotel Energy optimisation

How to use guest reviews to improve the performance of hotel operations?

12:25 – 13:05

The future of hotel restaurants & bars- is the battle with city (local) restaurants & bars lost?

13:10 – 13:15

Closing + price draw winner announcement

13:15 – 14:30

Lunch

*the program and schedule can still be changed

Registrations

HOW Festival 2021 registrations are open.

Hotels & Institutions

EUR 00

Check what is and what is not included:

  • All panel discussions, workshops, presentations, and interviews
  • Teambuilding on 11th November
  • Dinner on 11th November
  • Party on 11th November
  • Coffee breaks (coffee)
  • Lunch on 11th and 12th November
  • Accommodation

Sponsors & suppliers

EUR 00

Check what is and what is not included:

  • All panel discussions, workshops, presentations, and interviews
  • Teambuilding on 11th November
  • Dinner on 11th November
  • Party on 11th November
  • Coffee breaks (coffee)
  • Lunch on 11th and 12th November
  • Accommodation

STUDENTS

EUR 00

 Check what is and what is not included:

  • All panel discussions, workshops, presentations, and interviews
  • Teambuilding on 11th November
  • Dinner on 11th November
  •  Party on 11th November
  • Coffee breaks (coffee)
  • Lunch on 11th and 12th November
  • Accommodation

Accomodation

Fortis Club, Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia

Cooperation

Become HOW partner

The Festival aims to present to the participants trends in hotel operations and to encourage them to implement new products and services.
If you are interested in participating in the HOW Festival 2021 as a sponsor please contact us at: andrea@hesa-group.com

 

Advisory board

Check out some of the pictures from HOW 2019. View all pictures here.

 

HOW 2021 PARTNERS & SPONSORS