Welcome to HOW Festival 2021

Hotel Operations Weekend

Fortis Club, Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia

11.-12.11.2021.

HOW FESTIVAL 2021

See you soon!

The HOW / Hotel Operations Weekend / Festival is the only conference on hotel operations in Europe. Each year, it brings together many international and regional experts from the hotel and related industries to discuss trends in hotel operations with participants.

HOW Festival structure:

The first part of the Festival consists of panel discussions, interviews, and presentations intended for all participants, while in the second part of the Festival the program takes place in two parallel halls and the conference topics are divided into hotel departments: Food and Beverage, Sales and Marketing, Reception, Tech department, Housekeeping, Supply, Wellness.

HOW Festival main goals are:

  • to present global trends in hotel operations
  • to present examples of good practice
  • help our participants to improve and adapt their business to the new situation
  • facilitate the implementation of new products and services
  • gather tourism and hotel middle management representatives from the entire region

ABOUT US

In numbers!

The HOW Festival has been held since 2017 and gathers more than 600 participants every year.
In the last 4 years, the HOW Festival has gathered:

  • More than 1600 participants in 3 live editions (2017 – 2019)
  • 600 participants in 2 online editions in 2020
  • 136 partners and sponsors
  • 49 media sponsors

And more than 70-panel discussions, workshops, interviews, and presentations were held

Check out some of the pictures from HOW 2021. View all pictures here.

 

Hotel Directors
Assistant Hotel Directors
Directors / Managers of Hotel Operations
Sales / Marketing Directors / Managers
Human Resources Directors / Managers
Directors / Heads of Household Departments
Wellness Directors / Managers

WHO ARE HOW FESTIVAL PARTICIPANTS?

Who joined us so far?

Directors / Managers of Food and Beverages
Reception Directors / Managers
Directors / Heads of Technical Service
Directors / Bar Managers
Controlling Directors / Managers
Procurement Directors / Managers
Directors / Heads of MICE

HOW Festival 2021 speakers

Great guests on HOW 2021

If you would like to become a speaker at HOW Festival, please fill in the following form.

HOW FESTIVAL 2021 PROGRAM

DAY 1 – Thursday, 11th November 2021.

10:30 – 12:00

HOW networking in sponsors’ area

12:00 – 12:10

Opening

12:10 – 12:30

Global trends in hotel operations

Moderator: MARINA FRANOLIĆ, Managing Director Central and Eastern Europe, Bench Events

12:30 – 13:05

CEO discussion: What regional leaders think hotel operations will look like in the future

Moderator: RUŽICA HERCEG, Senior Partner, Hotel & Destination Consulting

13:05 – 13:40

How to reach maximum efficiency and ensure the smooth running of all hotel departments, especially in COVID times?

Moderator: LUKA BERGER, Founder & CEO, Flexkeeping

13:40 – 15:15

Lunch break

15:15 – 15:50

What does the data tell us about travellers’ booking behaviour, and will hotels need to continue to manage the unevenness of last-minute bookings and cancellations?

Moderator: IVAN GAŠPERT, CCO, Zagreb City Hotels

15:50 – 16:20

Quick wins in hotel operation sustainability

Moderator: JONATHON DOMINIC SPADA, Owner, SAYHELLO Creative

16:20 – 16:35

Talent Development

  • KATRIN MELLE, Regional Vice President Diversity, Equity, Inclusion & Talent, Hyatt International

Moderator: GORDANA KOLENKO, Director, BHV CONSULTING

16:35 – 16:50

Break

16:50 – 18:15

Meeting at HALL A: Teambuilding

20:00 – 24:00

Dinner & Networking

DAY 2 – Friday, 12th November 2021.

09:00 – 10:00

Fireside chat with Dalibor Šumiga

Moderator: IVAN RUDOLF GAJIĆ, Director of Sales and Marketing, Villa Dubrovnik, member of Stories

10:00 – 10:20

Brand development from scratch and the process of brand loyalty

Moderator: MARINA FRANOLIĆ, Managing Director Central and Eastern Europe, Bench Events

10:20 – 10:35

Online interview with Malgorzata Klimek – Franchise Operations

10:35 – 11:00

Coffee break

11:00 – 11:35

HALL A: Technology’s role in reshaping hotel operations

Moderator: LIUTAURAS VAITKEVICIUS, Managing Director, Zetter Hotel Group

HALL B: The future of hotel restaurants & bars- is the battle with city (local) restaurants & bars lost?

Moderator: SANDI KOVAČEVIĆ, General Manager, Hotel CUBO

11:40 – 12:00

HALL A: Presentation: Trends in the wellness industry

  • YVONNE TESCH, Director Quality, People Development & Operational Excellence, Falkensteiner Hotels & Residences

HALL B: Presentation: Supply: Quality costs

12:05 – 12:40

HALL A: “Revenue management” in food and beverage, how to implement dynamic pricing in our restaurants?

Moderator: TOMISLAV ČEH, Director & Head of Adriatic Sea Region, PKF hospitality GmbH

HALL B: Hotel business improvements through  digitalization and energy optimization

Moderator: KEMAL LOJO, Business Development Manager for Adriatic & Black Sea region, Danfoss

12:45 – 13:20

HALL A: How to use guest reviews to improve the performance of hotel operations?

Moderator: NIKOLINA LOKMER

HALL B: PMS as a center of hotel IT systems

Moderator:  SERGIO FOTI, Director, Hoteliers Inspiration

13:20 – 13:30

Closing + prize draw winner announcement

13:30 – 14:30

Lunch

*the program and schedule can still be changed

Registrations

HOW Festival 2021 registrations are closed.

Advisory board

HOW 2021 PARTNERS & SPONSORS