10th Edition · A Decade of HOW

Lead. Innovate. Repeat.

Thank you for a decade of HOW. See you at HOW 2027.

Be first for HOW 2027
Live from HOW X

The best of HOW X.

HOW Festival · 19 hours ago Thank you. See you at HOW 2027. 🎈

Three days, ten years of HOW, and the people who made it: our speakers, partners, mentors, the Mövenpick Kvarner Bay team, and every one of you who joined us in Novi Vinodolski.

We don't say goodbye. Just see you soon.
👉 Be first for HOW 2027: howfestival.com
#howfestival Read on LinkedIn → HOW Festival · 19 hours ago Thank you to our partners. 🎈

HOW X happened because 43 partners believed in it: from robots and payments to hotel software, cosmetics, coffee and wine. Thank you for your stands, your sessions and your support over these three days.
👉 Meet them all: howfestival.com/partners/
#howfestival Read on LinkedIn → HOW Festival · 19 hours ago The CEOs unpanel. 🎈

Day 3 opened with no slides and no script: Zrinka Bokulić (Liburnia Riviera Hoteli), Nuša Korotaj (Terme Sveti Martin), Zdenko Leko (CHROME – Croatian Hotel & Resort Management) and Kristian Šustar (Jadran Hoteli Rijeka) on leading hotels in the region, in a packed Grand Hall.
#howfestival Read on LinkedIn → HOW Festival · 23 hours ago Wednesday night at HOW Good. 🎈

Day 1 ended with wine, live acoustic music and good conversations at Mövenpick Kvarner Bay. Thank you, Worldline, for sponsoring HOW Good.
#howfestival Read on LinkedIn → HOW Festival · 1 day ago Drink, think, get it wrong, and maybe win anyway. 🎈

The HOW X pub quiz: full tables, big cheers, and prizes for the winning team. The 10X party with Ante Gelo & Band is on now.

Tomorrow, Day 3: the CEOs unpanel at 09:30, the HOW Forward mentorship teams, and the first Young Leader Award winner.
#howfestival Read on LinkedIn → HOW Festival · 1 day ago The Red String Theory of Hospitality Marketing. 🎈

Lucy Johnston & Sophie Harrold, co-founders of Able Agency, closed the keynote afternoon in the Grand Hall: your red string is the one thing that makes you unique.
#howfestival Read on LinkedIn →
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HOW 2025 · In pictures

This is what HOW feels like.

A decade of HOW

Ten years of refusing to stand still.

HOW was built because hospitality told us what was missing — a festival of mainstage, masterclasses and after-hours, from the industry, for the industry. We don’t tell hospitality where it’s going. We host the room where it figures it out.

10
Editions of HOW
500+
Hospitality leaders
3
Days on the Adriatic
1
Industry, reimagined
The Program

Don’t miss.

Wed 28 Oct · 15:45 – 16:30

Keynote: Five Stars, Zero Memory

Grand Hall
Speaker

Wed 28 Oct · 18:15 – 19:00

Keynote: A-Z of more emotional eating and drinking experiences

Grand Hall
Speaker
Sponsored by

Wed 28 Oct · 20:00 – 23:00

HOW Good – Our New Welcome Cocktail Concept with a Purpose

Eight Lounge
Sponsored by

Thu 29 Oct · 14:45 – 15:45

Workshop: The Worst Shift Ever – Can Your Hotel Team Fix It in 30 Minutes?

Hall B
Sponsored by

Thu 29 Oct · 15:30 – 16:10

Keynote: Do Hotels Dream of Electric Guests? 5 Macro Trends Rewriting Hospitality

Grand Hall
Speaker

Thu 29 Oct · 22:00 – 02:00

10X party time! With Ante Gelo & Band

Fri 30 Oct · 09:30 – 10:20

CEOs unpanel

Grand Hall
Speakers
Moderator

Fri 30 Oct · 10:45 – 11:00

An Applause! Who is the First Young Leader Award Winner?

Grand Hall
See the full program
Speakers

On stage this October.

  • Marko Henrik Marinšek — Head South East Europe & Country Manager Croatia, Worldline

    Marko Henrik Marinšek

    Head South East Europe & Country Manager Croatia

    Worldline

  • Robbie Bargh — Founder & Partner , Gorgeous Group

    Robbie Bargh

    Founder & Partner

    Gorgeous Group

  • Lucy Johnston & Sophie Harrold — Co-founders & Creative Consultants, Able Agency

    Lucy Johnston & Sophie Harrold

    Co-founders & Creative Consultants

    Able Agency

  • Mirko Latković — Co-Founder, Globirò

    Mirko Latković

    Co-Founder

    Globirò

  • Zdenko Leko — Managing Director, CHROME - Croatian Hotel & Resort Management

    Zdenko Leko

    Managing Director

    CHROME - Croatian Hotel & Resort Management

  • Edin Mehmedović — Licensed Kinesiologist & Certified Personal Trainer

    Edin Mehmedović

    Licensed Kinesiologist & Certified Personal Trainer

  • Igor Nekić — General Manager, Mövenpick Hotel & Residences Kvarner Bay

    Igor Nekić

    General Manager

    Mövenpick Hotel & Residences Kvarner Bay

  • Simone Puorto — Head of Emerging Trends and Strategic Innovation, Founder & CEO, Hospitality Net & Travel Singularity

    Simone Puorto

    Head of Emerging Trends and Strategic Innovation, Founder & CEO

    Hospitality Net & Travel Singularity

  • Anita Rosić — Co-Founder, Globirò

    Anita Rosić

    Co-Founder

    Globirò

  • Youri Sawerschel — Founder & Chief Creative Officer, Creative Supply

    Youri Sawerschel

    Founder & Chief Creative Officer

    Creative Supply

  • Dr. Thomas Trautmann — Founder, Happy Brains

    Dr. Thomas Trautmann

    Founder

    Happy Brains

  • Marco Truffelli — Co-Founder, Resilire

    Marco Truffelli

    Co-Founder

    Resilire

  • Vlatko Zovko — Head of All Food Offer Departments, METRO Croatia

    Vlatko Zovko

    Head of All Food Offer Departments

    METRO Croatia

  • Nikolina Zrinšćak — Market Team Manager, Booking.com

    Nikolina Zrinšćak

    Market Team Manager

    Booking.com

See all 31 speakers
Advisory Board

The minds shaping the agenda.

In good company

Our Partners.

That’s a wrap

See you at HOW 2027.

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HOW 2027

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The Pulse · Doors open in

Lead. Innovate. Repeat.

October 28 – 30, 2026 Mövenpick Kvarner Bay, Novi Vinodolski, Croatia
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