Young Leader Award

Backing what comes next.

A fully funded seat at EHL in Lausanne for one young leader from the Adriatic. Applications are now closed.

Applications closed · 7 October

Young Leader Award

A fully funded seat on the Hospitality Concept Strategy programme at EHL Hospitality Business School in Lausanne — one virtual kick-off session and three days on campus, taught in English, ending in an EHL Certificate of Completion.

Award partner
  • Hospitality Concept Strategy programme · EHL Lausanne
  • Aged 35 or under · Adriatic region
  • Applications closed 7 October 2026
  • Winner announced on the main stage, 30 October
The prize

One seat. Fully funded.

#1
Hospitality school in the world
EHL Lausanne · QS #1 eight years running
3
Days on campus in Switzerland
Plus a virtual kick-off · taught in English
100%
Funded
Programme fee by EHL · travel and stay by HOW
10
Finalists get the stage
Full 3-day festival access · featured profile on HOW’s LinkedIn and Instagram · jury introductions · “HOW Young Leader 2026 Finalist” badge and certificate
Any EHL session up to 31 Dec 2027 — you pick the dates In person at EHL Campus Lausanne Winner covers dinners and personal expenses Winner becomes a HOW ambassador through 2027

In the room: hotel and restaurant owners, developers, brand CEOs and general managers from around the world. EHL — founded in Lausanne in 1893 as the world’s first hotel school; QS #1 for Hospitality & Leisure Management 2019–2026. Ambassador role: content around the programme, updates during the year, and an appearance at HOW 2027.

How it works

Five steps to the stage.

1
By 7 Oct
Apply — a letter, a reference and two short videos (in English)
2
October
Top 10 announced — shortlisted by a pre-selection jury of HOW Advisory Board members and Mentors
3
Until 23 Oct
Public campaign — every finalist’s video on HOW’s LinkedIn and Instagram, with a share kit; the public votes on howfestival.com
4
28 Oct
Live final at HOW — all ten finalists meet the official jury, 15 minutes each
5
30 Oct
Winner announced on the main stage at the closing ceremony

Official jury: 5–10 people announced before the festival — senior leaders from regional hospitality groups, an EHL representative, a HOW founding partner, a previous HOW speaker and at least three international figures.

Who can apply

Is this you?

35 or under on 20 Sept 2026 3+ years in hotels Adriatic region Working English At HOW in person, 28–30 Oct Able to travel to Switzerland in 2027

Adriatic region: Croatia · Slovenia · Bosnia and Herzegovina · Montenegro · Serbia · Albania · North Macedonia · Kosovo. No university degree required — but EHL admits either a bachelor’s degree plus two years of experience, or five or more years in hospitality management, so a candidate without a degree needs five years to take up the prize.

What you submit

Your letter
Max 500 words, in English — your career so far, why this award and why now, and what you’d bring to the EHL room
One reference
From a manager, mentor or peer
Video pitch
60–90 seconds, filmed on your phone
Mini-case video
Up to 2 minutes on one real operational case — the same case for every applicant

How the winner is chosen

The jury decides. The public adds a bonus.

40 pts
Letter, reference and video pitch — pre-selection jury
20 pts
Industry mini-case answer — pre-selection jury
40 pts
Live final at the festival — official jury
+30 pts
Public vote bonus — most votes earns the full +30, the rest scaled proportionally

Jury total 100 · maximum 130. Voting can shift the result, but it cannot outweigh the jury. Votes are verified and locked before the final.

After the festival

By 13 Nov 2026 — HOW introduces the winner to EHL admissions By 15 Dec 2026 — winner submits the enrolment file By 31 Mar 2027 — winner chooses a 2027 session HOW books travel and stay 8+ weeks ahead, and supports the visa if needed

Applications are closed.

Thank you to everyone who applied. The Top 10 finalists will be announced in October, and the winner on the main stage on 30 October.

The Pulse · Doors open in

Lead. Innovate. Repeat.

October 28 – 30, 2026 Mövenpick Kvarner Bay, Novi Vinodolski, Croatia
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