Adam Williamson is a senior analytics leader with over 30 years of experience generating commercial growth from data insight across global organisations.
Most recently, Adam has been leading the Europe-wide transformation of revenue management and business intelligence at Accor Hotels, deploying best practice data-driven pricing, customer insight, and AI innovation across brands including Pullman, Novotel and Ibis. Adam’s career spans analytics roles across automotive, travel, telecommunications, finance and FMCG sectors, working both within major brands as well as advertising agencies and consultancies. Passionate about combining analytics excellence with customer-centric transformation, he previously led major customer initiatives to drive loyalty and personalisation at brands such as British Airways and Jaguar Land Rover.