The region’s most anticipated gathering of hospitality professionals returns from 3–5 December 2025, at Falkensteiner Resort Punta Skala in Petrčane-Zadar, Croatia — and this year, HOW Festival is turning up the energy like never before.
With over 500 delegates expected, HOW Festival 2025 will once again serve as the ultimate platform for innovation, inspiration, and connection in the hospitality industry.
Spotlight on: The Hospitality Spark
This year’s theme, The Hospitality Spark, shines a light on the powerful—yet often intangible—force that drives exceptional service, standout performance, and unforgettable guest experiences. It’s the passion, precision, and creativity that elevate day-to-day operations into something truly remarkable.
The 2025 programme is crafted to explore and celebrate that spark from every angle—with fresh perspectives, unexpected moments, and a deeper dive into the real drivers of operational excellence.
What to Expect
Attendees can look forward to:
- Expert keynote presentations tackling the most relevant industry challenges
- Immersive workshops led by experienced operators and innovators
- Live case studies and showcases of standout hotel practices
- Game-changing insights on guest experience, people strategy, AI and data, F&B and more
- Unmatched networking opportunities with peers, partners, and industry leaders
- Unmatched networking opportunities with peers, partners, and industry leaders
From future-facing trends to practical solutions, HOW Festival 2025 offers the ideal setting to reignite your passion and sharpen your competitive edge.
Don’t Miss the Momentum
If you’re part of the hospitality world—whether in operations, leadership, HR, tech, or service delivery—HOW Festival 2025 is your place to connect, evolve, and be inspired.
Rediscover what drives hospitality forward. Join us—and keep the spark alive.
Save the dates:
3–5 December 2025
Falkensteiner Resort Punta Skala, Petrčane–Zadar
Join Us and Keep the Spark Alive
At HOW Festival 2025, we’re not just talking about operational excellence—we’re showing it.
Join us this December and experience The Hospitality Spark up close.