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Advisory board

CEO at Orea Hotels & Resorts

Gorjan Lazarov

CEO at Orea Hotels & Resorts

Gorjan is the Chief Executive Officer at OREA Hotels & Resorts, a Czech company from the 80s which has gone through a complete makeover in the last five years to become the largest Czech hotel brand with 20 hotels in the most attractive destinations all over the Czech Republic.

Passionate leader that drives change through innovating and motivating the team to perform at its best. A true believer that exceptional customer experiences are core for exceptional long-term financial results he changed the company culture to people first and passion for service. His reorganisation of the company translated to double profitability and growth of revenues from 25M to 86M EUR between 2016 and 2024. After his beginnings in the hotel finance (Prague Marriott Hotel and Oskar), he was responsible for the pricing strategy of the third and fastest-growing mobile operator in the Czech Republic - Vodafone and, according to him, this opened a unique cross industry perspective - building a strong company culture and motivating people, brings satisfied customers. The result is – exceptional shareholders returns.