Svetoslav Panev

Svetoslav Panev

Cluster General Manager at Best Western Hotels and Resorts

Mr. Svetoslav Panev has 15 years of passion and experience in hospitality and business development. He is currently holding the position general manager at Best Western Premier Sofia Airport Hotel and managing a total of 185 rooms and over 1200 sq.m. of meeting space. His previous experience is related with different international chains such as Kempinski, Starwood, Small Leading Hotels of the World.

Svetoslav completed his educational studies in “Cesar Ritz” University in Switzerland and as of 2009 he has been appointed as President of the “Swiss Education Group Alumni Chapter” for Bulgaria. As a board member of Bulgarian Convention Bureau, he contributes with his expertise to develop Bulgaria as leading convention destination. Svetoslav specializes in Franchise hotel agreements, having also extensive experience in per-accession negotiations with international hotel chains, contracting new properties and establishing pre-opening strategies.

He introduced for the first time in Europe in 2019, the robot butler “Roomy” and since then the project has gained enormous popularity among the hospitality service industry. However, he still believes in hospitality traditions and César Ritz credo: “Ladies and Gentlemen serving Ladies and Gentlemen”.