Boris Simm

In his current role, Boris oversees the operation of the Ruby Group, ensuring that each Ruby product in the growing portfolio represents the highest standards of quality and service. As Ruby being a dynamically growing new generation hotel company, hotels are added to its portfolio. Boris is facilitating the openings of new hotels to introduce the brand to those travelers who may not know it as well yet and also works with the company’s existing hotels as they evolve their product and service offering.

Boris has demonstrated over 10 years of experience with Hilton Worldwide in several management positions in the United Kingdom, Central and Eastern Europe and in South Asia. Driven by his passion and continuous interest in hotel innovation, in 2016 Boris has entered Ruby Group, a lean luxury, new generation design hotel and co-working space as a Group Manager Openings and later as Group Director Operations, today Boris is Vice President Operations and Member of the Executive Board at Ruby Group.