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HOW 2022 Official Aftermovie

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HESA Group d.o.o. | OIB: 66631337112 | IBAN: HR1623600001102359201 | Board members: Marina Franolić, Robert Brgić, Andrea Škerlj, Janja Zovko
Competent court: Commercial Court in Zagreb Basic capital: €3318.07

© Copyright 2017 – | Hotel Operations Weekend by HESA GROUP | All Rights Reserved  | General rules and conditions | Privacy policy | Made by WEB LIFE

HESA Group d.o.o. | OIB: 66631337112 | IBAN: HR1623600001102359201 | Board members: Marina Franolić, Robert Brgić, Andrea Škerlj, Janja Zovko Competent court: Commercial Court in Zagreb Basic capital: €3318.07

© Copyright 2017 – | Hotel Operations Weekend by HESA GROUP | All Rights Reserved  | General rules and conditions | Privacy policy | Made by WEB LIFE

HOW Festival’s new logo

Since the beginning of HOW, our visual identity was leaning into the periodic table of elements, the story behind this was the fact that the hotel business, very much like chemistry, consists of many industries and elements that combine together to create the final result.

This year, we are changing our visual language to a bit more playful one, borrowing the aesthetic of toy kit models that remind us of childhood creativity and the urge to explore while connecting the elements to a perfect result.

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