Welcome to HOW Festival 2021

Hotel Operations Weekend

Fortis Club, Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia

11.-12.11.2021.

HOW FESTIVAL 2021

See you soon!

The HOW / Hotel Operations Weekend / Festival is the only conference on hotel operations in Europe. Each year, it brings together many international and regional experts from the hotel and related industries to discuss trends in hotel operations with participants.

HOW Festival structure:

The first part of the Festival consists of panel discussions, interviews, and presentations intended for all participants, while in the second part of the Festival the program takes place in two parallel halls and the conference topics are divided into hotel departments: Food and Beverage, Sales and Marketing, Reception, Tech department, Housekeeping, Supply, Wellness.

HOW Festival main goals are:

  • to present global trends in hotel operations
  • to present examples of good practice
  • help our participants to improve and adapt their business to the new situation
  • facilitate the implementation of new products and services
  • gather tourism and hotel middle management representatives from the entire region

ABOUT US

In numbers!

The HOW Festival has been held since 2017 and gathers more than 600 participants every year.
In the last 4 years, the HOW Festival has gathered:

  • More than 1600 participants in 3 live editions (2017 – 2019)
  • 600 participants in 2 online editions in 2020
  • 136 partners and sponsors
  • 49 media sponsors

And more than 70-panel discussions, workshops, interviews, and presentations were held

Hotel Directors
Assistant Hotel Directors
Directors / Managers of Hotel Operations
Sales / Marketing Directors / Managers
Human Resources Directors / Managers
Directors / Heads of Household Departments
Wellness Directors / Managers

WHO ARE HOW FESTIVAL PARTICIPANTS?

Who joined us so far?

Directors / Managers of Food and Beverages
Reception Directors / Managers
Directors / Heads of Technical Service
Directors / Bar Managers
Controlling Directors / Managers
Procurement Directors / Managers
Directors / Heads of MICE

HOW Festival 2020 speakers

Great guests on HOW 2020

If you would like to become a speaker at HOW Festival, please fill in the following form.

PRELIMINARY HOW FESTIVAL 2021 PROGRAM

Just some of HOW Festival topics

  • Global trends in hotel operations
  • What regional leaders think hotel operations will look like in the future
  • What does the data tell us about how travelers are booking, and will hotels need to continue to manage the unevenness of last-minute bookings and cancellations?
  • The future of hotel restaurants – is the battle with city (local) restaurants lost?
  • Talent Development
  • Technology’s role in reshaping guest experience
  • Revenue management in Food and Beverage Department
  • How to use a guest review to improve the performance of hotel operations?
  • The long-term impact of technology on hotel operations
  • Shifts in consumer behavior and how hotels are reaching travelers through marketing

And others!

Advisory board

Registrations

HOW Festival 2021 registrations are open.

Hotels & Institutions

EUR 00

Ticket includes:

  • All panel discussions, workshops, presentations, and interviews
  • HOW Festival entertainment program
  • Dinner on 21 October

Sponsors & suppliers

EUR 00

Ticket includes:

  • All panel discussions, workshops, presentations, and interviews
  • HOW Festival entertainment program
  • Dinner on 21 October

Accomodation

Fortis Club, Falkensteiner Resort Punta Skala, Petrčane, Zadar, Croatia

The reservation link is coming soon!

Cooperation

Become HOW partner

The Festival aims to present to the participants trends in hotel operations and to encourage them to implement new products and services.
If you are interested in participating in the HOW Festival 2021 as a sponsor please contact us at: andrea@hesa-group.com

 

Check out some of the pictures from HOW 2019. View all pictures here.

 

HOW 2020 PARTNERS & SPONSORS