Take Part in HOW Festival!
HOW Festival is the only European conference on hotel operations!
In today’s world full of rapid changes across our business, we are constantly pushed to explore, learn, discuss and build relationships day after day. Therefore, HOW Festival gathers various industry players, e.g. hotel directors, hotel operations managers and department managers (Food and Beverage, Sales and Marketing, Tech, Human Resources, Housekeeping etc.) to provide top-quality insights and examine ongoing trends in hotel operations.
Every year, we work towards developing a revised, enriched and up-to-date program that benefits our attendees in many ways. Our advisory bord members are experts in the field of hospitality and related industries that help us provide highly educational content to create a better environment within our industry.
Why Should You Attend?
Broad range of industry insights
Examples of good practice
HOW Festival is being a really good way to get the industry back together. The selection of delegates is great. There's varied experience and lots to learn.
HOW is a perfect opportunity to exchange knowledge and experiences, but what's most important about it is that it brings us something new every year. It is a must-be-there place for everyone who wants to know what's happening in the industry and what are the new trends
You recieve a lot of new and useful information and additional know-how. It's good to get a perspective on different ways of thinking.
Conversations with people here help a lot with handling everyday challenges we face while working in the hotel industry. I highly recommend attending HOW Festival.
More About HOW Festival
The concept of HOW Festival is created with the aim to provide hoteliers with extensive and fresh knowledge, both practical and theoretical while encouraging them to utilize new services and products within their businesses and the hospitality industry. Throughout the event, significant attention is drawn to discussing global trends in hotel operations, ways of adjusting to the current situation and sustainability.
The program of HOW Festival is divided into two parts, where the first part consists of content designed for all participants, while the second part will take place in two parallel halls for the purpose of arranging topics by specific hotel departments. The new edition of HOW Festival also brings a greater number of workshops regarding various topics which will ensure more interactive content for our attendees.
So far, HOW Festival was held in 4 live editions, while 2 virtual ones were held in 2020. Every year the event gathers more than 500 participants, most of which are hotel directors, operational managers, and managers of various hotel departments. We were also accompanied by many other sponsors and speakers with whom we have transferred much knowledge through more than 100 panel discussions, workshops, or interviews.